Complete Solution
EUROPE INTERNET MARKETING
- We are serious about what we do.
- We are looking for clients that are serious about succeeding on the internet.
- Give us your internet headache and we will offer you a complete solution.
- We offer you a complete Internet Service Package, which includes all the services set out below:
A. WE HELP YOU DEVELOP A DEFINITIVE DIRECTION
- You must be absolutely certain what your company’s online goals are.
- You must determine and know who your online customers are.
- You must determine exactly what you want your online customers to know and believe about your company.
B. WE ASSIST YOU IN DETERMINING WHO YOUR ONLINE CUSTOMERS ARE
- Think about it. You need to understand your customer’s desires, expectations and UNIQUE requirements and needs.
- What problems does your business solve for your customers (product / service).
- Which customer groups need your products and/or services?
- Customer Profiles – You need to identify and establish detailed profiles for each of your target customer groups. Detailed profiles must be formulated for each target group, being about all the demographics (age, income, culture etc…). Think of who needs, can afford and will use your products and/or services.
- Establish where these customers go to look for information on your type of products and/or services and the solutions you can offer.
- Establish which search phrases and keywords your customers use to search for your company, products and services.
- Be sure about the range of needs your products and or services satisfies.
- You must know what is important to each of the Customer Profile Groups and what motivates each of the Customer Profile Groups to buy your products and/or services.
C. WE HELP YOU TO DETERMINE WHAT YOU WANT TO SAY TO EACH OF THESE CUSTOMER PROFILE GROUPS.
- You must develop and prepare marketing messages for each of these individual target groups.
- Each of the target groups have their own unique needs, goals and expectations and each have different levels of affordability.
- You need to develop marketing messages and approaches that cover each of the key aspects that are most important to each group (price, product, location, promotions etc…).
D. WE ADVISE YOU HOW TO DEVELOP MARKETING CONTENT FOR EACH OF YOUR TARGET CUSTOMER PROFILE GROUPS.
- For you to have a successful internet marketing campaign, you will have to develop specific marketing content as each of your targeted profile groups are unique.
- This content needs to be honest, factual and informative.
- Don’t create hype and false expectations. People are looking for answers and solutions and it is up to you to provide them with the correct and appropriate answers and solutions.
- You have to continually provide new and fresh information and content of quality so that your website and company will be branded as the market leader in your field.
E. WE ASSIST YOU IN DETERMINING WHAT FURTHER CONTENT YOU CAN DEVELOP FOR EACH OF YOUR TARGETED CUSTOMER PROFILE GROUPS.
The internet makes it possible to communicate with people in various ways:-
- Written Content – Articles, Press Releases, Reports, Reviews, Newsletters, Testimonials, Updates, Technical Information, etc.
- Video Content – Just by looking at the success of YouTube we see that this medium is definitely the most powerful medium to get your message to potential customer groups.
- Graphical Content – Visual representations, such as graphs, symbols and images are other very powerful means to demonstrate or explain issues to potential customers.
- Photographic Content – Photographs can set a mood, create emotions and set the stage on which to convey your message.
- Audio Content – This is another very powerful medium to use on your website.
- Interactive Content – Online quizzes, games, questionnaires, online voting and much more.
F. WE ADVISE YOU HOW TO DEVELOP A COMMUNICATION PLAN.
- You need to develop a unique communication plan for each of the Customer Profile Groups.
G. WE ASSIST YOU IN DEVELOPING METHODS & STRATEGIES TO FULFILL THE NEEDS OF CUSTOMER PROFILE GROUPS TO SOLVE THEIR PROBLEMS.
- Think about how you are doing it. Provide alternate ways to improve your existing methods.
- Think about how you are communicating with these Customer Profile Groups and how you would like to do so in the future.
H. WE ASSIST YOU IN DETERMINING YOUR COMPANY’S INTERNET MARKETING GOALS.
- These goals need to be prepared in detail.
- What do you want your Customer Profile Groups to believe and learn about your products and services?
- What problems do your products and/or services solve for each of your Customer Profile Groups.
I. WE ASSIST YOU TO DEVELOP YOUR WEBSITE
- We organize your website in such away that it leads customers to a sale.
- We help customers understand that you can solve their problems.
- We help you develop marketing content that targets each individual Customer Profile Group and draws them into a buying cycle.
- We structure website content so that customer profile groups can identify their own unique solutions from your website market offering.
- We structure the website to support the interest stage (basic information about problems and your solutions) of each customer profile group’s buying cycle.
- We advise on developing website content in ways other than using only text (video, images, charts, slideshows, graphs, etc…).
- We structure the website to support the research stage (detailed information about benefits and features) of each customer profile group’s buying cycle.
- We structure the website to cater for the complete buying process for each of the Customer Profile Groups, carefully analyzing each of the buying cycle stages.
- We develop and include action calls, that require the customer to take further action.
- We develop the website so that it engages the website visitors and gets them involved.
- We assist in restructuring the website text so it is easily understood, by using everyday language and terminology is used.
- We ensure that website visitors start to rely on the content of your website as loyal website visitors continually return to your website.
- We assist you to develop website content that influences buying decisions.
- Assist you in developing content that shows that you understand the customer’s unique requirements and that your company is able to satisfy these requirements.
- We develop user-friendly mechanisms that enable customers complete the transaction with minimum effort (subscribe to a newsletter, register, vote, order and purchase, make a donation, etc…).
- We ensure that your website content targets specific Customer Profile Groups.
- We tune your website content by using Search Engine Optimizing (SEO) tools and techniques, to maximize the website’s search engine visibility and thereby your company’s effectiveness in reaching each of your Customer Profile Groups.
J. WE ASSIST YOU WITH YOUR ONLINE PUBLISHING REQUIREMENTS
- It is extremely important that you continually publish articles, press releases, reports and other communiqués, as these contribute to your website ranking within the search engines.
- These publications should present informative and thought-provoking content about your products and/or services.
- Each and every online publication should also be optimized for the search engines, as this will ensure that the online publications are found by people searching via a search engines.
- We are specialists in Search Engine Optimisation, and we will ensure that your search engine visibility is maximised, by developing your publishing strategies to ensure all your communiqués are optimized.
K. WE DEVELOP YOUR SOCIAL MEDIA AWARENESS AND MARKETING STRATEGY
- We develop your Media Marketing strategy, as it should be an essential part of your online strategy.
- We manage your social media network strategy on networks such as Twitter, Facebook, LinkedIn, Ecademy, and BusinessClickSite, as this is a labour intensive task.
- We ensure that the effectiveness of your social media activities is maximised, by optimizing them for search engines visibility.
L. WE INCREASE YOUR INTERNET MARKET SHARE USING SYNDICATION STRATEGIES
- We ensure that your published marketing content and social media efforts are syndicated, as this increases the search engine visibility.
- Syndicating your RSS Feeds into other websites will automatically increase your internet market share.
- We ensure that all your syndication content and RSS Feeds are search engine optimized.
M. WE MAXIMISE YOUR WEBSITE SEARCH ENGINE OPTIMIZATION
- Developing a website does not guarantee any business and your investment in this website will be totally wasted if the consumer cannot find it.
- Your online marketing efforts will therefore be totally wasted.
- We will ensure that your website continually ranks with your targeted search engines, by making it search engine friendly and optimizing it for the targeted search phrases you identify.
- Our search engine optimization can be either on-site or off-site.
Onsite optimization is the enhancement that is made to your actual website.
Off-site optimization is the search engine optimization activities and strategies that are implemented off your website, but which have a direct and/or indirect effect on your website’s search engine ranking. - We generate links and create link exchanges for your website that also contribute to the ranking your website in the search engines.
N. IMPORTANT POINTS TO NOTE
- PPC – Pay per click advertising is not internet marketing or search engine optimization. It is online advertising.
- Internet Marketing is not Search Engine Optimization (SEO). These are two unique fields which complement each other but are not part of each other.
- Search Engine Marketing is not SEO or Internet Marketing.
- Online Public Relations has vastly different methods of application and implementation to traditional Public Relations.