What Type of Website do You Have?
Is Your Website an “Online Business Card or Brochure” Type Website?
Date April 16th, 2010 – This article was also posted on www.freddiecerva.com
Article by Freddie Cerva of FC Advance Solutions Ltd, Europe Internet Marketing and Club Perignon
I hope this short article will start making you the website owner think and consider that your website is an asset.
It’s Friday, my tolerance levels are low and my desperation with a client drove me up the wall today.
However I again came to the realization that 99% of companies have websites that fall into the same category.
Some website owners don’t seem to get it!
- Their websites aren’t doing anything for them!
- Their websites are only “Online Business Cards”.
- Their websites are “Online Brochures”.
Their websites should be like “living organisms” it has to be continually fed with information that attract potential customers. A good example of a website that has a life of it’s own is www.lawcyprus.org – this client continually publishes valuable articles and content.
If you have a website and it is doing nothing for you then the chances are that you have a “Business Card” or “Brochure” type website. It is good to have a website however if you don’t market the website on the internet it will do nothing for you.
I really feel sorry for website owners that have a website built and think that it stops there. To top it off, some people I come across can’t even understand that one has to pay for webhosting to have a website on the internet, we have to educate clients.
I am getting to the point that I don’t even want to fix websites for companies anymore! All they have to do is give me the opportunity or the freedom to build another website that has a life of it’s own and has more value than just an online business card or brochure.
Please know this, your website is an asset, it can work for you, take care of your website and in return it will take care of your business.
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