Europe Internet Marketing: Taking Stock

Taking Stock

We tend to become engrossed with all the “online toys” punted by thousands of people hoping to make money online.
What are some of these “online toys”? A couple of examples are Twitter, Facebook, Digg, Viral Networkers, Ecademy, etc.
Just like electronic game addiction many people are becoming addicted to these “online toys”, it seems that they are filling an emotional and/or psychological void for the addicts.

In this article I have included not all the questions; however some thought provoking questions you and only you can answer.

Is it not time for you to perhaps take stock of your business, situation and online activities?
What business are you really in? It is very likely that you are in an off-line business in the tangible world but you are utilizing too much time playing with intangible toys online.
Should you not start thinking of ways that your website and online activities can directly enhance the smooth running and success of your tangible off-line business?
If you are trying to generate leads for your product or service take a look at your website and ask yourself – “Does my website call the website visitor in to action by completing and online form?” Would I myself complete the online lead generation form if I was the website visitor?

Example:-

If you are a real estate agent your main business function is to sell real estate, however over time you have researched, studied and learnt some search engine optimization and internet marketing skills and/or you have some ability in building and managing a website and/or blogs.
Now it is very likely that you are spending about 50% of your valuable time in trying to get your website to ranking in Google and other search engines.
The other 40% of your time you are spending on social networks “Tweeting” your heart out on Twitter and getting hooked on Facebook all in the hope of getting clients.
It is very possible that you are currently only dedicating about 10% of your time on your actual business.
Have you not lost your focus?
Should you not rather be focusing on getting property listings and selling properties?
Maybe you should change your business and go fulltime into the Internet Marketing and Search Engine Optimization Industry, just a thought, what do you think?
If you had to hand your internet activities to a professional company and pay them to do this for you, would you not have 100% of your time available to make money selling real estate?

Published by Freddie Cerva and Sharron Sweetnam

March 13^th, 2010