Freddie Cerva has just uploaded the first two videos in a series of videos on Web Syndication and Internet Marketing.
Online marketing through Web Syndication and Internet Marketing Advice. http://www.youtube.com/user/FreddieCerva

For any further information please contact Freddie Cerva - Managing Director – FC Advance Solutions Ltd

Further information on our Web Syndication Service

Is Your Website an “Online Business Card or Brochure” Type Website?

Date April 16^th, 2010 – This article was also posted on www.freddiecerva.com

Article by Freddie Cerva of FC Advance Solutions Ltd, Europe Internet Marketing and  Club Perignon

I hope this short article will start making you the website owner think and consider that your website is an asset.

It’s Friday, my tolerance levels are low and my desperation with a client drove me up the wall today.

However I again came to the realization that 99% of companies have websites that fall into the same category.

Some website owners don’t seem to get it!

• Their websites aren’t doing anything for them!
• Their websites are only “Online Business Cards”.
• Their websites are “Online Brochures”.

Their websites should be like “living organisms” it has to be continually fed with information that attract potential customers. A good example of a website that has a life of it’s own is www.lawcyprus.org – this client continually publishes valuable articles and content.

If you have a website and it is doing nothing for you then the chances are that you have a “Business Card” or “Brochure” type website. It is good to have a website however if you don’t market the website on the internet it will do nothing for you.

I really feel sorry for website owners that have a website built and think that it stops there. To top it off, some people I come across can’t even understand that one has to pay for webhosting to have a website on the internet, we have to educate clients.

I am getting to the point that I don’t even want to fix websites for companies anymore! All they have to do is give me the opportunity or the freedom to build another website that has a life of it’s own and has more value than just an online business card or brochure.

Please know this, your website is an asset, it can work for you, take care of your website and in return it will take care of your business.

Want to know more?

Visit the following websites:-

www.europeinternetmarketing.com

www.fcadvancesolutions.com

www.freddiecervaseo.com

http://clubperignon.com

MISSING OUR INTERNET MARKETING FOCUS IS SO EASY

• We tend to become engrossed with all the “online toys” punted by thousands of people hoping to make money online.
• What are some of these “online toys”? A couple of examples are Twitter, Facebook, Digg, Viral Networkers, Ecademy, etc.
• Just like electronic game addiction many people are becoming addicted to these “online toys”, it seems that they are filling an emotional and/or psychological void for the addicts.

GETTING BACK TO WHAT IS IMPORTANT

In this article I have included not all the questions; however some thought provoking questions you and only you can answer.

• Is it not time for you to perhaps take stock of your business, situation and online activities?
• What business are you really in? It is very likely that you are in an off-line business in the tangible world but you are utilizing too much time playing with intangible toys online.
• Should you not start thinking of ways that your website and online activities can directly enhance the smooth running and success of your tangible off-line business?
• If you are trying to generate leads for your product or service take a look at your website and ask yourself – “Does my website call the website visitor in to action by completing and online form?” Would I myself complete the online lead generation form if I was the website visitor?

ARE WE ADDICTED TO OUR WEBSITE(S)? – IS OUR VALUABLE TIME BEING ROBBED?

Example:-

• If you are a real estate agent your main business function is to sell real estate, however over time you have researched, studied and learnt some search engine optimization and internet marketing skills and/or you have some ability in building and managing a website and/or blogs.
• Now it is very likely that you are spending about 50% of your valuable time in trying to get your website to ranking in Google and other search engines.
• The other 40% of your time you are spending on social networks “Tweeting” your heart out on Twitter and getting hooked on Facebook all in the hope of getting clients.
• It is very possible that you are currently only dedicating about 10% of your time on your actual business.
• Have you not lost your focus?
• Should you not rather be focusing on getting property listings and selling properties?
• Maybe you should change your business and go fulltime into the Internet Marketing and Search Engine Optimization Industry, just a thought, what do you think?
• If you had to hand your internet activities to a professional company and pay them to do this for you, would you not have 100% of your time available to make money selling real estate?

Published by Freddie Cerva and Sharron Sweetnam

FC Advance Solutions Ltd.
www.europeinternetmarketing.com

March 13^th, 2010

Everyday more and more people are getting involved with Internet Marketing, buy blogging. It is a real shame that many people spend hours writing articles and blog posts and then destroy their hard work by spamming the article / blog post with to many outbound links.

• They start panicking because they have a lot of search engine competition.
• They register many Free Blogs and fall into the trap of “overload”.
• They are so desperate to get their main website ranked that they damage their blog posts by placing to many outbound anchor links pointing to the website that they are trying to help.

I WILL GIVE YOU A SHORT TO THE POINT ANSWER.

BACKGROUND

We publish many articles, press releases and blog posts for clients.

We have found that if you have more than two outbound links in your text that the search engine ranking and priority of your blog post gets downgraded.

SOLUTION

1. Write shorter articles which point to the complete article located on your main website.
2. Place one contextual anchor link within the first sentence of the blog post. This ensures that if another website syndicates your RSS Feed that your main anchor link will appear on the syndicating website.
3. Make sure that the title of the blog post contains the main “anchor link phrase” – The title of this blog post contains the phrase “Internet Marketing” and the first outbound anchor link is on the phrase “Internet Marketing” which is pointing to one of our website EuropeInternetMarketing.com.
4. And if you must, you can place one outbound link at the end of the post that gives credit to the author.
5. Schedule your blog posts – WordPress offers you the option to schedule your blog posts – Depending on how many blog posts you have to publish, try to schedule the publication for one a day or every second day

Published by Freddie Cerva

europeinternetmarketing.com

freddiecervaseo.com

fcadvancesolutions.com

freddiecerva.com

Date: March 1^st, 2010